Marketing-as-a-service is a flexible and scalable model that is quickly becoming a new norm and replacing traditional marketing models to cater to the growing and ever-changing business environment. It's a paradigm-shifting concept gaining quite a traction. Over the past few years, this creative marketing strategy has developed into an appealing offer for companies, offering them a scalable and affordable way to grow.

Marketing-as-a-Service (MaaS) Definition:

Among various comprehensive outsourced marketing approaches is "marketing-as-a-service", where companies seek services from experts to take care of all aspects of their marketing campaigns, including formulating strategies, implementing campaigns, analytics and further optimisation. MaaS aims to provide a holistic marketing approach, aligning tactics with corporate goals and ensuring consistent and robust brand presence across multiple media channels.

The Rise of MaaS: A Growing Proposition

MaaS has seen popularity in recent years as a competitive substitute for conventional in-house marketing teams or piecemeal outsourcing. Many factors explain this change:

Flexibility and Scalability: Companies can scale up or down their marketing initiatives per their requirements. Today's unpredictable market needs adaptability so businesses can swiftly and effectively adjust to shifting market conditions or company requirements.

Access to Specialised Expertise: MaaS-focused external firms provide many marketing discipline-specific knowledge and expertise and focus on more than just one area. You don't need a sizable in-house team to access a broad skill set for anything from content development to SEO, social media management and analytics.

Economical Solutions: With MaaS, businesses can cut the overhead expenses of recruiting, educating, and sustaining an internal marketing staff. A more economical and flexible subscription-based approach where they only pay for what you need. 

Concentrate on Core Competencies:  You can focus on your core competencies by outsourcing many parts of the marketing operations and concentrate your efforts and resources on improving the goods and services you create. Delegate the complexities of marketing to experts.

How can MaaS helps you scale

Strategic Partners: MaaS provides a strategic counselling partner who coordinates your marketing initiatives with overarching corporate objectives rather than merely executing campaigns, thus guaranteeing that marketing initiatives directly support your organisational growth objectives.

Integrated Campaigns: MaaS partner encourages coordination across several marketing platforms. This unified strategy guarantees a consistent brand message and optimises the effectiveness of your marketing initiatives, irrespective of your marketing channels —social media, email, content marketing or paid advertising.

Data-Driven Marketing and Decision Making: When it comes to marketing, Data is the key; a MaaS provider understands that and uses data to obtain insights into your campaigns' effectiveness. The data-driven approach will help you to continuously improve and optimise to help you achieve success while being flexible.

Scalable Resources: Your marketing requirements are changing continuously. As you expand, you need to do more in less time. With MaaS, you can quickly scale up without dealing with the administrative difficulties of recruiting and onboarding new employees.

Cost-Benefit Analysis of a MaaS model 

Are you considering the marketing-as-a-service model for the first time? You would be keen to understand why it's cost-effective.

Upfront expenditures: It has lower upfront expenditures than internal marketing staff hiring. With the subscription-based model, you can budget more accurately and prevent unforeseen costs.

Operational Efficiency: With Maas, you can focus on your core competencies and attain operational efficiency while outsourcing marketing operations to an outside agency, resulting in lower expenses and higher output.

ROI (return on investment): You gain quantifiable outcomes. With agreed key performance indicators (KPIs) and assessing ROI, you can gauge the effectiveness of the marketing strategies and justify the costs associated with MaaS.

Scalability Savings: Thanks to the MaaS model's inherent scalability, you only pay for the required services. This adaptability can save money, especially for businesses whose marketing needs change frequently.

Kind of services under MaaS 

Marketing as a Service encompasses a broad range of services. Think of it as a salad or ice cream bar where you can pick and choose what you need: ice cream, nuts, and toppings. 

Content Creation and Marketing: Get exciting and pertinent content for blogs, websites, social media, and more platforms.

Social Media Management: Get help developing, producing, and overseeing social media channels to increase brand awareness and interaction.

Search Engine Optimisation (SEO): Get your existing content optimised for search engines to raise your ranking and drive more natural visitors, or get help with new content creation that will improve your SEO ranking.

Email marketing: Develop and carry out focused email programs to reach your prospects, nurture them and keep them engaged

Paid Advertising: Get help with campaigns for paid advertising on Facebook, LinkedIn, Google Ads and more.

Marketing Automation: Develop an automation system by getting help setting up automated workflows and pipelines that make delivery a breeze. Usually, this involves a one-time set-up cost followed by a subscription model. 

Analytics and Reporting: Enable ongoing improvement with reports that measure and analyse your marketing campaign results.

In summary, Marketing-as-a-Service (MaaS) is a strategic and economical option for companies looking to grow without hiring expensive talent in-house. The model is a strong option for organisations attempting to manage the intricacies of contemporary marketing because of its adaptability, ability to acquire specialised knowledge and emphasis on producing quantifiable outcomes. 

Looking to get help with marketing at your organisation. Get in touch ith us at info@nurtureculture.com.au